Studi Online Course

Design Brief

This project requires developing a multiplatform mass media advertising campaign for ‘STUDI’ to boost awareness of the college and advertise the new online courses. The campaign needs to include three advertisements on different platforms which should target a variety of audiences (parents, local and/or international students, teachers etc.).

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Design Concept

After researching each platform, I chose to advertise on magazine, bus shelter and social media. The magazine advertisement aims at parents, bus shelter advertisement aims at local students, and Instagram advertisement is to appeal local and international students, teachers and career counsellors. In my design, I highlighted the features of the new courses and used graphic elements to make them stand out. I used bold colours to draw attention and communicate the feeling of a professional and comprehensive product.

 

Technical Skills

In addition to using Adobe Illustrator and Adobe Photoshop to create graphic elements and arranging the layout on Adobe InDesign, I established a schedule for the development and implementation of the advertisements to make sure the cost was within the budget and covered all three platforms.