Cadbury Chocolate Bucket

Design Brief

This project requires designing and creating the bucket labels, chocolate wrappers and a shelf wobbler for the Cadbury Dairy Milk Chocolate bucket which is aimed at the parent and child consumer market, focusing on Alice in Wonderland.

 

Design Concept

After researching the chocolate market and the story of Alice in Wonderland. I used an egg shape to combine with the type in the logo which makes it more active and interesting. I selected bright colours and emphasized a sense of fun which appeals to children. In my design, the rabbit blows a trumpet to announce that Wonderland Hunt is on now, communicates the message to customers ‘Hurry up and join in the fun!’

 

Technical Skills

I used Adobe Illustrator to create logo & graphic elements, and used Adobe Photoshop to produce mockups. I also emailed the provider to get quotes for the printing job

and completed a branding presentation for the client.