EnergyX Sports Drink

Design Brief

This project requires developing a new brand for a sports drink named ‘ENERGYX’, including logo, bottle design and appropriate label. There are 3 flavors in this range of packs — strawberry, blueberry and green tea.

 

Design Concept

After researching the current market and main competitors, I selected blue, red and green combined with white to present each flavor. I designed the logos which highlighted the ‘X’ to show the drink’s power. In the packing design, I placed the logo on a geometric background which looks like a mountain. The concept is highlighting that during athletic activities this product can ‘unlock unlimited power’ which is the tagline in the campaign.

 

Technical Skills

I used Adobe Illustrator to create the logo and used Adobe Photoshop to produce mockups. I also completed a branding presentation for the client.