Bon Vivant Travel

Design Brief

This project requires designing a logo for a travel company named" Bon Vivant Travel Agency" and producing a short animated sequence for a bus shelter to advertis a trip for the company

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Design Process

After researching the current market, I drafted up ideas using mind mapping and sketches. And then I presented them as a storyboard to get feedback from my client. After refining the storyboard, I designed the static frames and then make them Animated.. In my design, I placed many Japanese elements, like the Fuji mountain, Japanese food, cherry blossom and a fan like Japanese flag,  which highlighted the theme of my design — a Gourmet trip to Japan. In terms

of logo, I designed a logo with a glass of

wine and a plate indicating the travel

agency specialize on the food trip and I selected black,white, and red as colour scheme to show that the company is running high-end trips.

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Technical Skills

I used Adobe Illustrator and Photoshop to produce company logo and other graphic elements. I used Adobe After Effects to produced the motion design by applying scale, position and opacity techniques, and typewriter effect.